Mass Customization

My brother Jeff has had a paper accepted at the World Conference on Mass Customization and Personalization (MCPC'07) titled "The Obsolescence of Operational Marketing Methods in a Mass Customization Business (and some experimental alternatives)." The crowd he runs with is building personalization in physical form (a.k.a. "Web 3.0"). If you want in on the ground floor, you should think about attending... Later: and there's a newspaper article as well...
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