"Want to know if your ‘HTML application' is part of the web? Link me into it. Not just link me to it; link me into it. Not just to the black-box frontpage. Link me to a piece of content. Show me that it can be crawled, show me that we can draw strands of silk between the resources presented in your app. That is the web: the beautiful interconnection of navigable content..." --- Ben Ward (via various)