You wouldn't know it from this blog, but I actually do still read books. In particular, I just finished Terrence Ryan's Driving Technical Change: Why People On Your Team Don't Act on Good Ideas, and How To Convince Them They Should. (Full disclosure: I've done two books with its publisher, Pragmatic, and am editing a third right now.) Ryan divides skeptics into the uninformed, the herd, the cynics, the burned, the time-crunched, the boss, and the irrational, then introduces several persuasion strategies and explores how they'll work with each group. It isn't rocket science, but it is well organized, hype-free, and useful. Recommended.