Why Features Don't Matter Any More

This article, via Joey deVilla (again), explains the "new new rules":

1. More features isn't better, it's worse.
2. You can't make things easier by adding to them.
3. Confusion is the ultimate deal-breaker.
4. Style matters.
5. Only features that provide a good user experience will be used.
6. Any feature that requires learning will only be adopted by a small fraction of users.
7. Unused features are not only useless, they can slow you down and diminish ease of use.
8. Users do not want to think about technology: what really counts is what it does for them.
9. Forget about out the killer feature. Welcome to the age of the killer user-experience.
10. Less is difficult, that's why less is more.

They all make sense, but I wonder whether they'll last any longer than the old "new rules"... ;-)